Digital Rhetorical Ecosystem Analysis: Sensemaking of Digital Memetic Discourse

Catalog Row77

Citation KeyFriedman2021DigitalRhetoricalEcosystemAnalysis077

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Overview

Extracted from the local paper documentation when available.

This paper advocates for the integration of rhetorical and ecological frameworks to analyze digital image memes, aiming to enhance understanding of how these memes shape online narratives. It highlights the need for a rhetorical approach to better categorize and model multimedia discourse, particularly in the context of the current digital information crisis.

digital rhetoricimage memesDRE3 modelnarrative ecosystemsrhetorical ecologysensemakingcomputational discourse analysis

Use Notes

Concise findings and methods pulled from README/SKILL documentation.

Findings / Concepts

Introduces a combined rhetorical and ecological framework for analyzing digital image memes.
Develops the Digital Rhetorical Ecosystem three-tiered model (DRE3) to explain the impact of memes on public narratives.
Emphasizes the narrative power of image memes through parsimony and polysemy.
Proposes a new approach to address the epistemic crisis by focusing on rhetorical conditions rather than just misinformation.

Methods / Techniques

Utilizes a rhetorical approach to analyze message features and audience engagement.
Applies an ecosystem approach to trace narratives across digital platforms and media types.
Introduces the DRE3 model for systematic analysis of digital discourse.
Explores implications for the design of computational analysis systems for digital rhetoric.

Citation

Plain-text citation for quick reuse.

Friedman, Daniel Ari. 2021. Digital Rhetorical Ecosystem Analysis: Sensemaking of Digital Memetic Discourse. Zenodo.

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