---
name: "DigitalRhetorical"
description: "Expertise in analyzing digital discourse through the integration of rhetorical and ecological frameworks, focusing on the impact of image memes on public narratives."
tags: ["cognitive security", "digital-rhetoric", "image-memes", "dre3-model", "narrative-ecosystems", "rhetorical-ecology"]
---

# Digital Rhetorical Ecosystem Analysis: Sensemaking of Digital Memetic Discourse

**Mridula Mascarenhas, Richard J. Cordes, Daniel A. Friedman** (2021) · Cognitive Security

## Instructions

Use this skill when working with topics related to **digital rhetoric, image memes, DRE3 model, narrative ecosystems**.

When applying this skill:
1. Apply rhetorical analysis to digital image meme ecosystems
1. Model information ecosystems using the DRE3 framework
1. Design computational systems for analyzing digital discourse

## Key Concepts

- **digital rhetoric**
- **image memes**
- **DRE3 model**
- **narrative ecosystems**
- **rhetorical ecology**
- **sensemaking**
- **computational discourse analysis**

## Methods & Techniques

- Utilizes a rhetorical approach to analyze message features and audience engagement.
- Applies an ecosystem approach to trace narratives across digital platforms and media types.
- Introduces the DRE3 model for systematic analysis of digital discourse.
- Explores implications for the design of computational analysis systems for digital rhetoric.

## Key Findings

- Image memes play a crucial role in shaping public discourse and destabilizing traditional sources of information.
- The integration of rhetorical and ecological analyses reveals complex interactions that influence public beliefs and actions.
- Rhetorical features of digital artifacts encourage superficial engagement with information.
- A nuanced understanding of rhetorical forms can help address the challenges of the digital information crisis.

## Prerequisites

- Information security and risk management
- Cognitive science and sensemaking frameworks

## 🎯 Consulting & Tutoring

[Daniel Ari Friedman, PhD](https://danielarifriedman.com/) is available for AI Research Consulting and Tutoring related to this skill.

## Related Skills

See [BIBLIOGRAPHY.md](../../pages/BIBLIOGRAPHY.md) for the complete publication catalog and related papers.